Welcome

 In this inspiring and award-winning book, I spent one year working along the World Famous Pike Place Fishmongers, where ordinary people achieve greatness by creating their own reality. Catch! has become a global phenomenon, with over 100,000 copies sold and translations in 14 languages. Through a unique blend of storytelling and practical business insights, this book challenges readers to rethink their approach to work and life, fostering a culture of exceptional service and intentional growth. It's a timeless guide for leaders seeking to transform their organizations and inspire their teams to achieve extraordinary results. 

 In this insightful book, co-authored with Craig Morningstar, we explore the inspiring story of the Boeing C-17 Program's remarkable turnaround. Using the analogy of Rudolph the Red-Nosed Reindeer, we share how companies can nurture a culture of innovation by empowering their most creative employees—those we call "Rudolphs." This book provides practical strategies for fostering a participatory team culture, developing an organizational constitution, and implementing aligned employee rewards. By leveraging the creativity of these key individuals, businesses can achieve a long-term competitive advantage and drive sustainable innovation. 

 In this inspiring parable, Emily, a new manager at Leo's Pizzeria, learns to transform her team and herself with the help of five simple yet powerful tools. Through Emily's journey, you'll discover how to provide meaningful positive and critical feedback, align your team in under 10 minutes, and prioritize tasks effectively. This book offers practical strategies for frontline managers to become leaders who inspire and motivate their teams, leading to improved outcomes and greater job satisfaction. 

 Through this book, I am sharing experiences and lessons learned from guiding organizations through complex challenges, highlighting the importance of embracing curiosity, pattern recognition, and proactive leadership. It will also share others' stories of success and how micro-decisions created opportunities that seem to come from nowhere.

This is not just a guide for business leaders; it's a personal journey of discovery and growth, offering actionable insights and tools to help you transform your organization and your life to achieve lasting success.