Welcome

 In this inspiring and award-winning book, I spent one year working along the World Famous Pike Place Fishmongers, where ordinary people achieve greatness by creating their own reality. Catch! has become a global phenomenon, with 100,000+ copies sold and translations in 14 languages. 

Through a unique blend of storytelling and practical business insights, this book challenges readers to rethink their approach to work and life, fostering a culture of exceptional service and intentional growth. It's a timeless guide for leaders seeking to transform their organizations and inspire their teams to achieve extraordinary results. 

 In this insightful book, we explore the inspiring story of the Boeing C-17 Program's remarkable turnaround. Using the analogy of Rudolph the Red-Nosed Reindeer, we share how companies can nurture a culture of innovation by empowering their most creative employees—those we call "Rudolphs." 

This book provides practical strategies for fostering a participatory team culture, developing an organizational constitution, and implementing aligned employee rewards. By leveraging the creativity of these key individuals, businesses can achieve a long-term competitive advantage and drive sustainable innovation. 

 In this inspiring parable, Emily, a new manager at Leo's Pizzeria, learns to transform her team and herself with the help of five simple yet powerful tools. Through Emily's journey, you'll discover how to provide meaningful, positive and critical feedback, align your team in under 10 minutes, and prioritize tasks effectively. 

This book offers practical strategies for frontline managers to become leaders who inspire and motivate their teams, leading to improved outcomes and greater job satisfaction. 

What if "luck" isn't random at all? What if the breakthroughs that define extraordinary businesses are actually the result of known, orchestrated patterns—choices, mindsets, and actions that anyone can learn?

In her most anticipated book yet, Dr. Cyndi Laurin pulls back the curtain on the myth of luck and reveals the science—and art—of creating your own opportunities. Orchestrated Randomness will reveal:

• Why traditional metrics, like revenue and headcount, fail to predict sustainable success
• How to measure growth through capability maturity rather than      superficial scales
• Why crises are not setbacks but required evolutionary triggers
• How to align leadership, culture, and systems at every stage of growth

This is not a book about waiting for your ship to come in. It’s about building the ship, learning to navigate, and setting sail—again and again—until you reach greatness.