Explore Dr. Cyndi Laurin’s books on leadership, organizational readiness, and predictable, profitable growth. Each offers practical insights and proven strategies to help leaders navigate complexity, strengthen accountability, and build organizations that are easier to run, easier to scale, and harder to break.
All books are available wherever books are sold.


What if greatness isn’t a mystery at all? What if the “lucky breaks” that set extraordinary businesses apart are actually the result of clear, repeatable patterns—choices, mindsets, and actions in business growth that you can learn, apply, and scale?
In her most anticipated book yet, Dr. Cyndi Laurin reveals the hidden structure behind sustainable growth and shows you how to turn chaos, complexity, and crisis into catalysts for your next level of success. Drawing on three decades of fieldwork and her Growth Alignment Framework™, she offers a practical roadmap for leadership development and leaders who are ready to stop winging it and start orchestrating their results.
This is not a book about waiting for your next big break. It’s a field‑tested guide to driving your own personal growth and building your own greatness.

In this inspiring and award-winning book, I spent one year working alongside the World Famous Pike Place Fishmongers, where ordinary people achieve greatness by creating their own reality. Catch! has become a global phenomenon, with over 100,000 copies sold and translations in 14 languages.
Seattle locals and tourists alike flock to Pike Place each day to watch the fish fly. However, Pike Place Fish is about more than just crowd-pleasing entertainment; there is an underlying philosophy at work that fosters business growth and has made the market both wildly successful and internationally renowned.
Through a unique blend of storytelling and practical business insights, this book challenges readers to rethink their approach to work and life, promoting leadership development and a culture of exceptional service alongside personal growth. It's a timeless guide for leaders seeking to transform their organizations and inspire their teams to achieve extraordinary results.

In this insightful book, we explore the inspiring story of the Boeing C-17 Program's remarkable turnaround and how it can inform business growth. Using the analogy of Rudolph the Red-Nosed Reindeer, we share how companies can nurture a culture of innovation by empowering their most creative employees—those we call 'Rudolphs'—who are out-of-the-box thinkers capable of illuminating the path for organizations to achieve their goals.
This book provides practical strategies for fostering a participatory team culture, developing an organizational constitution, and implementing aligned employee rewards, all essential for leadership development. By leveraging the creativity of these key individuals, businesses can not only drive sustainable innovation but also promote personal growth, securing a long-term competitive advantage.

In this inspiring parable, Emily, a new manager at Leo's Pizzeria, embarks on a journey of business growth and personal growth with the help of five simple yet powerful tools. As Emily transforms her team and herself, you'll discover how to provide meaningful, positive, and critical feedback, align your team in under 10 minutes, and prioritize tasks effectively. This book offers practical strategies for leadership development, empowering frontline managers to become leaders who inspire and motivate their teams, ultimately leading to improved outcomes and greater job satisfaction.
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