Welcome
Explore my published works, where I share insights and strategies for leadership development, business growth and transformation, and personal growth. Discover how to navigate complex challenges and achieve lasting success.
books
Catch! A Fishmonger's Guide to Greatness
In this inspiring and award-winning book, I spent one year working along the World Famous Pike Place Fishmongers, where ordinary people achieve greatness by creating their own reality. Catch! has become a global phenomenon, with 100,000+ copies sold and translations in 14 languages.
Through a unique blend of storytelling and practical business insights, this book challenges readers to rethink their approach to work and life, fostering a culture of exceptional service and intentional growth. It's a timeless guide for leaders seeking to transform their organizations and inspire their teams to achieve extraordinary results.
The Rudolph Factor: Finding the Bright Lights that Drive Innovation in Your Business
In this insightful book, we explore the inspiring story of the Boeing C-17 Program's remarkable turnaround. Using the analogy of Rudolph the Red-Nosed Reindeer, we share how companies can nurture a culture of innovation by empowering their most creative employees—those we call "Rudolphs."
This book provides practical strategies for fostering a participatory team culture, developing an organizational constitution, and implementing aligned employee rewards. By leveraging the creativity of these key individuals, businesses can achieve a long-term competitive advantage and drive sustainable innovation.
Be A Frontline H.E.R.O.: A Parable to Propel Your Job & Life
In this inspiring parable, Emily, a new manager at Leo's Pizzeria, learns to transform her team and herself with the help of five simple yet powerful tools. Through Emily's journey, you'll discover how to provide meaningful, positive and critical feedback, align your team in under 10 minutes, and prioritize tasks effectively.
This book offers practical strategies for frontline managers to become leaders who inspire and motivate their teams, leading to improved outcomes and greater job satisfaction.
Guide to Greatness: A Leader's Playbook for Predictable, Profitable Growth
Coming Soon
What if greatness isn't a mystery at all? What if the "lucky breaks" that set extraordinary businesses apart are actually the result of clear, repeatable patterns—choices, mindsets, and actions you can learn, apply, and scale?
In her most anticipated book yet, Dr. Cyndi Laurin reveals the hidden structure behind sustainable growth and shows you how to turn chaos, complexity, and crisis into catalysts for your next level of success. Drawing on three decades of fieldwork and her Growth Alignment Framework™, she offers practical a roadmap for leaders who are ready to stop winging it and start orchestrating their results. You'll discover:
• Why traditional indicators like revenue, headcount, and years in business fail to predict real, lasting success and what to measure instead.
• How to assess growth through true maturity of capabilities, leadership, and culture rather than superficial scale.
• Why crises are not setbacks but necessary evolutionary triggers that reveal exactly where you must grow next.
This is not a book about waiting for your next big break. It's a field-tested guide to building the ship, reading the waters, and navigating with intention—again and again—until your "luck" looks a lot like greatness, by design.