Guiding leaders & organizations to greatness
Expert insights for impactful change and growth.
About Dr. Cyndi Laurin
Helping Growing Businesses Win
Growing businesses face a common struggle: how to keep moving forward while adding the structure they need. You want to stay nimble but also need clear roles and processes.
And you need everyone pulling in the same direction.
When you're able to cut through this confusion, things change. You can see exactly where you stand today, create a clear path forward, and make a bigger impact.
This leads to better profits, more engaged teams, and the ability to handle whatever comes your way.
Our Guide to Greatness® Growth Alignment Framework™ helps navigate these growing pains and achieve lasting success without getting bogged down.
Connecting where you are today to where you want to be
Wouldn't it be great if you could predict your next level of growth—not by headcount, revenue, or years in business, but the true maturity of your organization? Imagine knowing exactly what's holding you back and what specific catalyst will propel you to the next stage—all the way to the ultimate, ideal state. No more mystery. No more guesswork.
The Guide to Greatness® Growth Alignment Framework™ is your bridge—providing the structure, clarity, and tools needed to make sustainable success inevitable. With this framework, you can pinpoint where you are today, see what's keeping you from your next level, and know precisely what to focus on to move forward.
But the real transformation happens beyond measurable outcomes—in what we call the after - after benefits.
Transform your business into an ecosystems of excellence where every stakeholder wins. Simplify complexity, align leadership around shared goals, and accelerate results—all while enabling your team to thrive.
Here's what's possible...
Start Here...
Ready to see exactly where you stand and what's next for your business?
Take the Growth Readiness Scorecard™ now and discover your stage, your next catalyst, and your clearest path to greatness.
Ready to Grow?
Are you ready to grow?
The Guide to Greatness® Growth Readiness Scorecard™ is your fist step toward orchestrating the next level of success for your business. In just a few minutes, you'll discover exactly which of the six stages of growth your organization is operating in—and more importantly, what's holding you back.
Why take the quiz?
- Pinpoint Your Growth Stag
The Guide to Greatness® Growth Readiness Scorecard™ is your fist step toward orchestrating the next level of success for your business. In just a few minutes, you'll discover exactly which of the six stages of growth your organization is operating in—and more importantly, what's holding you back.
Why take the quiz?
- Pinpoint Your Growth Stage: Stop guessing. Get a clear, data-driven snapshot of where your business truly stands in its growth journey.
- Uncover your Crisis Catalyst™: Identify the hidden challenge that's keeping you from scaling, and learn how to turn it into your next breakthrough.
- Receive a custom report: You'll get a personalized roadmap showing how to align your leadership, culture, and systems for sustainable, profitable growth.
- Actionable Next Steps: No generic advice—just targeted recommendations you can use right away to move your business forward.
Scan the QR code and take the Growth Readiness Scorecard™ now.
Your custom report will reveal not just where you're stuck, but exactly how to leverage your current challenges into orchestrated opportunity.
Stop waiting for luck. Start orchestrating your next level.
Your Path to Sustainable Growth Starts here
Solutions Offered
Keynote Speaking & Engagements
Challenging conventional thinking and inspiring new perspectives. Designed to be deeply thought-provoking, experiential, and engaging—more like a conversation than a lecture.
Attendees shift their mindsets and explore innovative strategies for leveraging data, leadership development, cultural transformation, and operational agility.
Interactive Workshops & Seminars
Practical strategies for transformation, leadership development, leveraging data, and operational excellence. Stories and case studies illustrate the impact of new mindsets and strategies.
These interactive sessions are crafted to provide hands-on learning experiences, ensuring participants can immediately apply new insights directly to their business.
Executive Coaching & Consulting
Coaching: Address your unique leadership development challenges and goals. Evolve your capabilities, enhance your strategic thinking, and connect your personal growth to your business's profitability.
Business Consulting: Engage your entire leadership team to address organizational challenges, identify and execute strategic plans, and implement sustainable change to assure alignment across your organization.