Guiding Leaders & Organizations to Greatness
Expert insights for impactful change and growth.
+1.4807179612
About Dr. Cyndi Laurin
Helping Growing Businesses Win
Growing businesses face a common struggle: how to keep moving forward while adding just enough structure to scale. You want to stay nimble, but you also need clear roles, processes, and accountability.
And you need everyone pulling in the same direction.
That is where the Growth Alignment Framework™ comes in. It reveals six predictable stages of growth, shows you exactly where you are today, and pinpoints the Crisis Catalyst™ that is holding you back.
Paired with the Growth Readiness Scorecard™ and Growth Alignment Navigator™, you get a living ecosystem of tools—not a one-time workshop—that aligns leadership, culture, and operations around the same goals.
The result is an ecosystem of excellence: stronger profits, more engaged teams, and the confidence to handle whatever comes your way without burning out your people or your business.
Mission: helping inspired leaders design organizations where profit, people, and purpose all thrive—on purpose, not by accident.
Dr. Cyndi Laurin is an award-winning author, sought-after international keynote speaker, and creator of the Growth Alignment Framework™. Growing businesses often feel forced to choose between pursuing growth or putting structure in place to support it; her mission is to remove that perception by giving leaders a predictable roadmap to see their true stage of maturity and align every role, process, and decision with sustainable profitability and positive stakeholder impact.
Serving clients globally for over 20 years, she believes greatness is orchestrated, not accidental. Her latest book, Orchestrated Randomness, is the philosophy and playbook behind this work, revealing how so-called "lucky breaks" in business are actually the result of disciplined observation, curiosity, and intentional action repeated over time.
She brings energy, authenticity, and actionable insights—challenging conventional thinking while equipping leaders with practical tools to create lasting impact in their organizations. With honest insight, courageous conversations, and disciplined follow-through, she helps leaders build businesses that are financially resilient, operationally agile, and genuinely great places for people to work and thrive.
Connecting where you are today to where you want to be.
Cyndi Laurin
Wouldn't it be great if you could predict your next level of growth—not by headcount, revenue, or years in business, but by the true maturity of your organization? Imagine knowing exactly what's holding you back and which catalyst will propel you forward, stage by stage, all the way to your ultimate, ideal state. No more guesswork.
The Growth Alignment Framework™ is your map—a proven blueprint that brings structure, clarity, and direction to your growth journey. It shows you exactly where you are today, what's blocking your progress, and what to focus on next for sustainable, measurable growth.
But a map alone isn't enough. That's where the Growth Alignment Navigator™ comes in. Think of it as your compass and playbook—an implementation guide that walks you through each stage, pinpoints your current position, and highlights the precise actions and Growth Catalysts™ needed to stay the course as you reach your next level.
When you transform your business into an ecosystem of excellence, every stakeholder wins. You simplify complexity, align leadership around shared goals, and accelerate results—all while enabling your team to thrive.
And the real transformation? It goes beyond numbers. It in the after - after benefits you'll see below: stronger leadership, healthier culture, and a business that is built to last.
Start here...
Take the Growth Readiness Scorecard™ now and discover your stage, your next catalyst, and your clearest path to greatness.
Sustainable Leadership Transformation
Leaders evolve into visionaries who inspire shared accountability, foster a culture of innovation, and create clarity and the conditions for long-term success across their teams.
Financial Resilience
Increased profits create opportunities for reinvestment in innovation, talent development, and stakeholder impact—ensuring your business thrives even in challenging times.
Market Leadership
Your business becomes a trusted industry leader with an unmatched reputation for delivering value at every level.
Stakeholder Advocacy
Employees, customers, and partners become loyal advocates for your brand, driving organic growth through trust and enthusiasm.
How You Get There...
Ready to Break Through to Your Next Level?
Which stage are you in—and more importantly—what's holding you bock?
Refined after decades of working with companies of all sizes and sectors, each stage is designed to address a specific set of growth challenges and opportunities. It becomes your blueprint to guide your organization from entrepreneurial survival and creativity, through operational efficiency, integration, and expansion.
At every step, the proprietary Growth Alignment Framework™ pinpoints where you are today, clarifies what's holding you back, and reveals the precise catalyst needed to move forward, ensuring that leadership, culture, processes, and rewards are all aligned for measurable, lasting success.
The Guide to Greatness® Growth Readiness Scorecard™ is your first step toward achieving the next level of success for your business.
1. Pinpoint Your Current Growth Stage: Stop guessing. Get a clear, data-driven snapshot of where your business truly stands in its growth journey.
2. Uncover your Crisis Catalyst™: Identify the hidden challenge that's keeping you from scaling, and learn how to turn it into your next breakthrough.
3. Receive a Custom Report: Get a personalized analysis revealing how well your leadership, culture, and systems are aligned for sustainable, profitable growth.
4. Start Actionable Next Steps: No generic advice—just targeted recommendations you can use right away to move your business forward.
Stop waiting for luck.
Break through to your next level.
BRING THE GROWTh aLIGNMENT FRAMEWORK™ TO LIFE
solutions offered
Keynote Experiences
Challenging conventional thinking and inspiring new perspectives. Dr. Cyndi's keynotes are designed to be deeply thought-provoking, experiential, and engaging—more like a conversation than a lecture.
Attendees shift their mindsets and explore innovative strategies for leveraging data, leadership development, cultural transformation, and operational agility—using the Growth Alignment Framework™ and Orchestrated Randomness as practical lenses for real-world decisions.
Advisory & Consulting
Practical, hands-on support to apply the Growth Alignment Framework™ inside your organization. Advisory engagements focus on business structure, governance, and data that is grounded in your true stage of maturity and current Crisis Catalyst™.
Together, we use tools like the Growth Readiness Scorecard™, Growth Alignment Functional Map™, and Growth Alignment Organizer™ to align structure, roles, and capacity with your strategy. Working sessions provide immediate next steps
Coaching & Strategy Sessions
Coaching: Address your unique leadership challenges and goals in a focused, confidential setting. Evolve your leadership capabilities, enhance your strategic thinking, and connect your personal growth to your business's profitability.
Strategy Sessions: Bring your leadership team together to tackle your most pressing challenges, clarify your true stage of growth, and align around a shared path forward translating insights from your Growth Readiness Scorecard™, CVI™, and Crisis Catalyst™.
what clients say
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Mailing Address
18521 E Queen Creek Road, Suite 105-488, Queen Creek, AZ, USA
Hours
Mon 09:00 am – 05:00 pm
Tue 09:00 am – 05:00 pm
Wed 09:00 am – 05:00 pm
Thu 09:00 am – 05:00 pm
Fri 09:00 am – 05:00 pm
Sat Closed
Sun Closed
Closed Major Holidays