Guiding Leaders & Organizations to Greatness
Expert insights for impactful change and growth.
+1.4807179612
About Dr. Cyndi Laurin
Helping Growing Businesses Win
Growing businesses face a common struggle: how to keep moving forward while adding the structure they need. You want to stay nimble but also need clear roles and processes.
And you need everyone pulling in the same direction.
When you're able to cut through this confusion, things change. You can see exactly where you stand today, create a clear path forward, and make a bigger impact.
This leads to better profits, more engaged teams, and the ability to handle whatever comes your way.
Our Guide to Greatness® Growth Alignment Framework™ helps navigate these predictable growing pains and achieve lasting success without getting bogged down.
Cyndi's Mission
Dr. Cyndi Laurin is a renowned business growth strategist, award-winning author, and sought-after international keynote speaker. As the founder of Guide to Greatness®, she works with inspired leaders to simplify and solve complex business challenges, ensuring every effort aligns with profitability and positive stakeholder impact.
Serving clients globally, Cyndi enables organizations to achieve sustainable growth and operational agility with her proprietary Growth Alignment Framework™. Leveraging data-driven strategies, she partners with organizations to align leadership, optimize processes, and accelerate profitability—delivering measurable financial resilience, market leadership, and lasting stakeholder value.
As a keynote speaker, she brings energy, authenticity, and actionable insights—challenging conventional thinking while equipping leaders with practical tools to create lasting impact with their organizations. She connects deeply with audiences through her relatable style and proven expertise.
Cyndi's reputation is built on trust, innovation, and a commitment to helping individuals and organizations thrive. If you're seeking to elevate your organization with clarity and purpose-driven results, Cyndi delivers nothing short of greatness.
Connecting where you are today to where you want to be.
Cyndi Laurin
Wouldn't it be great if you could predict your next level of growth—not by headcount, revenue, or years in business, but by the true maturity of your organization? Imagine knowing exactly what's holding you back and which catalyst will propel you forward, stage by stage, all the way to your ultimate, ideal state. No more mystery. No more guesswork.
The Growth Alignment Framework™ is your map—a proven blueprint that brings structure, clarity, and direction to your growth journey. It shows you exactly where you are today, what's blocking your progress, and what to focus on next for sustainable, measurable growth.
But a map alone isn't enough. That's where the Growth Alignment Navigator™ comes in. Think of it as your compass and toolkit—an interactive platform that guides you through each stage, pinpoints your current position, and highlights the precise actions and catalysts needed to stay the course as you reach your next level.
When you transform your business into an ecosystem of excellence, every stakeholder wins. Simplify complexity, align leadership around shared goals, and accelerate results—all while enabling your team to thrive.
And the real transformation? It goes beyond numbers. It in the after - after benefits below:
Start here...
Take the Growth Readiness Scorecard™ now and discover your stage, your next catalyst, and your clearest path to greatness.
Sustainable Leadership Transformation
Leaders evolve into visionaries who inspire shared accountability, foster a culture of innovation, and create clarity and the conditions for long-term success across their teams.
Financial Resilience
Increased profits create opportunities for reinvestment in innovation, talent development, and stakeholder impact—ensuring your business thrives even in challenging times.
Market Leadership
Your business becomes a trusted industry leader with an unmatched reputation for delivering value at every level.
Stakeholder Advocacy
Employees, customers, and partners become loyal advocates for your brand, driving organic growth through trust and enthusiasm.
How Do You Get There? Introducing...
Ready to Break Through to Your Next Level?
Which stage are you in—and more importantly—what's holding you bock?
Refined after decades of working with companies of all sizes and sectors, each stage is designed to address a specific set of growth challenges and opportunities. It is your blueprint to guide your organization from entrepreneurial survival and creativity, through operational efficiency and expansion.
At every step, our proprietary Growth Alignment Framework™ pinpoints where you are today, clarifies what's holding you back, and reveals the precise catalyst needed to move forward, ensuring that leadership, culture, processes, and rewards are all aligned for measurable, lasting success.
The Guide to Greatness® Growth Readiness Scorecard™ is your first step toward achieving the next level of success for your business.
1. Pinpoint Your Current Growth Stage: Stop guessing. Get a clear, data-driven snapshot of where your business truly stands in its growth journey.
2. Uncover your Crisis Catalyst™: Identify the hidden challenge that's keeping you from scaling, and learn how to turn it into your next breakthrough.
3. Receive a Custom Report: You'll get a personalized analysis revealing the alignment of your leadership, culture, and systems for sustainable, profitable growth.
4. Start Actionable Next Steps: No generic advice—just targeted recommendations you can use right away to move your business forward.
Stop waiting for luck.
Break through to your next level.
Your Path to Sustainable Growth Starts here
solutions offered
Keynote Speaking Engagements
Challenging conventional thinking and inspiring new perspectives. Designed to be deeply thought-provoking, experiential, and engaging—more like a conversation than a lecture.
Attendees shift their mindsets and explore innovative strategies for leveraging data, leadership development, cultural transformation, and operational agility.
Interactive Workshops & Seminars
Practical strategies for business growth, effective decision making using data, and operational excellence. Stories and real world case studies illustrate the impact of new mindsets and strategies.
These interactive sessions are crafted to provide hands-on learning experiences, ensuring participants can immediately apply new insights directly to their business.
Executive Coaching & Consulting
Coaching: Address your unique leadership challenges and goals. Evolve your leadership capabilities, enhance your strategic thinking, and connect your personal growth to your business's profitability.
Business Consulting: Engage your entire team to address your greatest challenges, execute strategic plans, and assure alignment across your organization.
what clients say
Contact Us
Drop us a line!
Better yet, come see me in zoom!
Mailing Address
18521 E Queen Creek Road, Suite 105-488, Queen Creek, AZ, USA
Hours
Mon 09:00 am – 05:00 pm
Tue 09:00 am – 05:00 pm
Wed 09:00 am – 05:00 pm
Thu 09:00 am – 05:00 pm
Fri 09:00 am – 05:00 pm
Sat Closed
Sun Closed
Closed Major Holidays