KeynoteS & WorkshopS WITH DR. CYNDI LAURIN
Bring Guide to Greatness® to your organization through high‑impact keynotes and workshops tailored for CEOs, COOs, and senior leadership teams.
Guide to Greatness®: The Growth Alignment Framework™
OVERVIEW:
A deep dive into Cyndi’s six‑stage Growth Alignment Framework™—a proven roadmap for sustainable, profitable growth. Leaders learn how to locate their current stage, identify their Crisis Catalyst, and align leadership, culture, and systems so the business becomes an ecosystem of accountability, innovation, and execution.
Ideal for: Executive teams, strategic offsites, all‑hands leadership events.
Key outcomes:
Clarity on your true stage of growth and what must change next.
A shared language for alignment across leadership, culture, and operations.
Practical next steps to drive 20–40% growth while protecting stakeholders and profitability.
Guide to Greatness® with AI²: Artificial + Authentic Intelligence
OVERVIEW:
This session shows leaders how to pair data‑driven insight (Artificial Intelligence) with human judgment, values, and experience (Authentic Intelligence) to make better decisions, faster. Cyndi demonstrates how to embed AI² into your GrowthOS so teams use metrics, dashboards, and AI tools to support—not replace—critical thinking, accountability, and innovation.
Ideal for: Executive teams, strategy, operations, and data/analytics leaders.
Key outcomes:
A clear, practical model for using AI without losing human wisdom.
Examples of AI² in decision‑making, talent, and process improvement.
First steps to build a data‑informed, human‑centered culture.
Data Collection & Analysis to Make Better Decisions
OVERVIEW:
This workshop goes deeper into how to collect the right data, reduce noise, and use simple analysis to guide priorities, investments, and process improvements. Participants work through real examples from their business to practice designing measures, reading patterns, and choosing next actions.
Ideal for: Directors, operations leaders, finance, HR, and practice/department leaders.
Key outcomes:
Clear criteria for “good” data and useful measures.
Hands‑on experience turning data into decisions and action plans.
A starter blueprint for your organization’s measurement system.
Modern Day GPA™: Gratitude, Pride, and Alignment in the modern workplace
OVERVIEW
Modern Day GPA™ is a practical framework that puts responsibility for engagement where it belongs: on leadership. It shows leaders how to intentionally create the conditions where people feel grateful to be here, proud of the work they do, and connected to something bigger than themselves. Instead of accepting decades of data showing most employees are disengaged, this session gives leaders a concrete path to change that story inside their own organization.
Ideal for: CEOs, COOs, and senior leaders who want a truly engaged, accountable culture; HR and People leaders responsible for engagement, retention, and recognition; Frontline and mid‑level leaders who need simple, everyday tools to activate their teams
Key outcomes
A clear, memorable model (GPA: Gratitude, Pride, Alignment) that links culture directly to business performance.
A sober look at why traditional engagement efforts fail—and what leaders must do differently to reverse “two‑thirds disengaged.”
Specific ways to design work, communication, and recognition so people experience genuine gratitude, earned pride, and a sense of belonging.
Simple, repeatable leadership behaviors and rituals that make engagement a daily practice, not an annual survey result.
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